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LED Truck Billboards

The Death by Denials truck features victims who have been denied care by their insurers

The Anti-Death Penalty truck advocates against state-sponsored murder

The use of billboard trucks during rallies and protests allows us to push back against media narratives manufactured by corporate interests. POPNYC's billboard trucks highlight two distinct and important issues: the desperate need for healthcare reform, and advocacy for a fair trial for Luigi Mangione.

From the Courthouse to Times Square

After circling the courthouse during court appearances, the trucks are sent on a tour of NYC, maximizing visibility by hitting popular hotspots, including Times Square.

Making the Messaging

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Initial designs for both trucks were rendered as still images. For the DEATH BY DENIALS truck, the QR code links back to POPNYC's healthcare page where viewers can read in-depth information about denial rates as well as learn the personal stories of those featured on the trucks. 

For the Anti-Death Penalty truck, POPNYC collaborated with an anonymous grassroots group, Behind A Mask (BAM). The truck features quotes from Mangione's attorney, Karen Friedman Agnifilo.

Help Us Go Bigger!

The mainstream media is owned by multi-billion-dollar conglomerates with endlessly deep pockets to push their manufactured narratives. We need your help to continue to get our message out. Our goal is to have billboard trucks at every court appearance. We are also looking into other messaging options—traditional billboards, murals, posters, stickers. But we need your help!

Click here to donate to our billboard fund!

Click here to reach out if you have ideas or skills to share!

POPNYC billboard trucks circling the courthouse on April 25, during Luigi Mangione's federal arraignment


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People Over Profit NYC